Real estate is a tough industry, and it’s very easy to make mistakes when you’re just starting out. Here are some common rookie real estate mistakes that you should avoid at all costs.

Becoming a Social Media Zombie

A social media zombie is someone who has all of their social media accounts automated. This may seem like a good way to save time and money, but it becomes incredibly impersonal. The whole point of social media is to be able to engage with people, and your followers and potential clients will know when your posts are all created by bots. Get involved with your accounts, or at least pay attention to what is being posted on them.

Making Yourself Hard to Find Online

This mistake ties into becoming a social media zombie. When you create several social media accounts and ways for clients to get in touch with you online, you might actually be making it harder for them to reach you. You might have outdated links from guest posts on other blogs or social media profiles that ultimately lead to dead ends. Perform an audit of your website and social media accounts every once in a while to make sure that people can effectively find you.

Sharing Bad Content

We as a people tend to be way too quick to share information online without knowing what we’re posting. This can be poison to someone in the real estate industry. Before you share something on Facebook or Twitter, make sure you know where it is coming from and that it is accurate. Sharing outdated or incorrect information will only make you and your business look bad.

Forgetting a Call to Action

While a call to action isn’t everything on social media or blog posts, it is still incredibly vital to your business. An insightful blog post or a clever tweet is just a hook to get people to pay attention to your real estate business; it won’t mean anything if you don’t tell potential clients to contact you.

Disappearing Into the Internet

They say that everything you say online will be on the Internet forever. While that is true to some extent, it is also very easy to disappear among the millions of tweets, Facebook updates, blog posts and news headlines that all but clog up the Internet every day. If you’re not paying attention to your online marketing efforts and making an attempt to connect with people, you and your real estate business could be forgotten. Remember to stay involved, and remember that online marketing takes just as much effort as any other aspect of your business.
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